New Technology/Platforms Emerging to Help Automate Everyday Tasks & Grow Profits for Small Businesses
According to the 2013 Top 10 SMB Technology Market Predictions in Detail Study, “Progressive SMBs sprint ahead of peers.” The study continues to state that “85% of SMBs that plan to invest more in technology anticipate revenue increases; only 42% of those planning to decrease their business technology spending expect revenues to rise, and 38% that planning for flat tech investments are anticipating growth.”
This gap will continue to grow as more SMBs make the technology-business performance connection and see business benefit from it.
What’s happening now is pretty amazing. Disruption is happening across old stale industries like point of sale solutions (POS), website design, marketing, workforce outsourcing, commerce and more to help better bridge the connection between online activity to offline transactions.
Scalable technology is now simplifying complicated and expensive systems for small- and medium- sized businesses. Companies like LightSpeed, which helps you run your entire business from an iPad, and Gigwalk, which helps you affordably outsource mundane business tasks, are creating disruption and helping SMBs decrease costs and grow profits.
(Click below to see the online to offline commerce transition in action)
Solutions from my company, like ReachEdge, which gives your business a very affordable and smart way to get more offline customers from your website and prevent leaking leads to competitors, or ReachCommerce, which helps Home Service businesses completely digitize their back-office operations, are all built for making life easier and growing the business.
Costs are no longer a prohibitive factor. Many of the solutions available now are lower than existing, more dated solutions and bring many more capabilities to the fold.
It comes down to education and action, the two things it took to start your business in the first place. Now it’s time to come back to those fundamentals. Are you going to grow or get left behind from the guy across the street?
>I am a Business, Marketing and Technology consultant for ReachLocal (NASDAQ: RLOC), and I help small- and medium-sized businesses fix the issue of how to best leverage their website and build their web presence in order to turn online activity into offline revenue.
We work primarily in the Home Services, Healthcare, Legal, Automotive (Sales & Repair), Education and Real Estate industries with solutions also available for Retail, Wellness, Hospitality, B2B and Specialty Services businesses. Visit www.reachlocal.com to learn more, or call me directly: (941) 735-3600.