It addresses the further SEO challenges of the new carousel results that you may have seen recently. As you can imagine by the name, this is a carousel of 20 images at the top of the Google search engine results page (SERP), mostly when you search for hospitality, restaurant or entertainment related businesses.
However, as you will read in the article, Google seems to be rolling out more business categories as we are starting to see Carousel results for Sports and Universities.
As with all SEO, there is no definitive answer to consistently get your business in these results, but Jim does lay out four optimization tools your business can do right now to help your cause.
>Read the entire article HERE
Images courtesy of Google and Search Engine Watch