Things have changed for your local business over the past several years and customer acquisition continually moves more and more into the digital space. That’s not to say people are buying attorney services, kitchen remodels or a pair of braces online (although I can imagine that’s eerily not far off), but it does mean that more often or not, as consumers, we start our journey for a local business or service on a computer, tablet or smartphone.
Practically everybody is walking around with a computer in their pocket these days, so the fast-access to transparent info abounds. The game has changed and is yours to be won or lost depending if you are playing by the new rules. The best local businesses are taking advantage of the new buying journey and technology, and harnessing a system that turns online activity into offline transactions.
There are 3 stages to today's buying journey:
Below are 10 tips your local business can employ to start getting a steady stream of customers today across all 3 stages: