I speak to a lot of local business owners and marketing directors, and the crux of the consultation revolves around what that particular business is doing to attract consumers who go online and look for their products or services. Then, step 2, is identifying (and/or creating) a process to ensure they have the best tools to a.) better attract qualified leads, b.) convert those leads into customers once they take action and c.) measure the whole process.
Before all of that takes place, it's first important to learn the online behavior of those target consumers. With essentially access to the internet everywhere we go, it's important to position your business in the best possible way along each step of the "purchase path."
Visual.ly has created an excellent infographic to highlight this online purchase path most local consumers take. Check it out below: