According to the infographic below, 1/3 of internet users are shopping online. Shoppers are more frequently heading to online shops for convenience and to accommodate their busy schedules. When you need a new smartphone case, a winter jacket, or a you-name-it, and can’t find time to dart to the store, with a few clicks and a credit card number you can have it delivered right to your doorstep! And often with free shipping!
How do you convert internet savvy visitors to buy on your site, now and again and again?
- Maintain an easy to navigate site. Online shopping is about convenience and very few shoppers will sift through a complicated site when there are plenty of other options.
- Offer discounted shipping or frequent shipping deals. One of the turn-offs of online shopping is the shipping price, so offset that cost every once in a while to keep your customers happy.
- Send orders promptly and package them attractively. In giving up the swing of a shopping bag and instant gratification of an in-person purchase, consumers are looking for a reward when they open the mailbox. It will keep them getting back online [Via]
Source: Daily Infographic, The Joy of Clicking, by Chelsey Kilzer
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