If you are one of the millions of local businesses that are using Facebook to engage with consumers, then you have probably asked yourself, “How do I get more fans?” But the question you should really be asking is: “How do I get more engagement from the fans I have?”
The reason answering the second question is more important is simple. According to this infographic of Facebook engagement statistics, for every fan that engages with you via likes, comments, shares, and other social signals, there are on average 34 more friends you can reach with your content.
See "The Simple Science of Facebook Engagement" infographic here.
So what can you do to ensure that you are engaging the consumers you already have? Here are a few key stats from the infographic and tips to apply these takeaways to your business.
Posts with images receive interaction rates 39% higher than average.
Thanks to Smartphones, taking relevant images for your business Facebook page has never been easier. Plus, with infographics, memes, and sharable photos available across the Web, finding images that boost engagement with your fans is an easy alternative to creating your own. If you do use someone else’s images, make sure they aren’t under copyright protection.