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Anatomy of a Search Engine Results Page (SERP)

Last updated 4 years ago

Search engine result pages give consumers searching for products, services, and local businesses like yours the information they need to make a purchasing decision. So what do they expect to see? Check out this infographic to learn what's on a SERP and what you can optimize to rank higher on it.

KEY STATS:

  • 59% of U.S. Adults use search engines to find information on a given day
  • 91% of Search Users look at paid search ads
  • 85% of Consumers are searching for local businesses

>SEE THE ENTIRE INFOGRAPHIC HERE

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