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The SEO Benefit of Infographics

Last updated 4 years ago

Search engine optimization professionals don't usually recommend creating more images, but infographics can have a real benefit to SEO. Typically, images are used in place of textual content to convey the same message visually. Consequently, images tend to be viewed as detrimental to SEO efforts. Infographics, however, are in a class by themselves because they can quickly convert to links and shares that benefit SEO.

USA Today's print newspaper popularized infographics in America years ago with its bite-sized front-page informational images. The same concept applies to the Internet, where visitors expect to receive information and entertainment instantly. The instant digestibility and visual appeal of infographics lure visitors to learn more.

Creating Successful Infographics

Underneath the shiny surface, however, an infographic really needs to have some substance to engage visitors. The first step is a compelling data set. An infographic needs to have something interesting and unique to report. Every business in every industry generates mountains of data, much of which is confidential. Some of that data is at a high enough level that it can be turned into a generic infographic.

Consider holiday sales trends. The major analysts and research houses like Forrester, comScore, Nielsen, and Pew Internet will generate mountains of reports on holiday trends. Keep an eye on your favorites for trends that are related to your business, and create your own report that compares your data to the national trends.

If you sell mobile phones, for instance, one of the analysts may report that cell phone sales increased by 20 percent in the U.S. over the holiday period. That is interesting. But your business data could give you a different perspective on that trend. Did your sales increase more than 20 percent? Which phones were the top sellers? Which platforms? Maybe you have an industry leader — or aspiring leader — in-house who predicted the trend and could be quoted as well in the infographic.

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