Today, 48% of smartphone subscribers own an iPhone. And, since mobile searches are quickly reaching those of PC searches, it’s increasingly important that you show up in local mobile search. This includes Apple Maps, which is now the standard map service for iOS devices. But how do you ensure your business not only shows up when consumers search there, but that they are seeing updated and relevant information about your business? We’ve outlined five easy steps to optimizing your local business listings so that consumers can find your business on Apple Maps.
There are five major sources across the Web that help generate Apple Maps business listings. In order to optimize your listing for Apple Maps, you will need to claim and optimize your business listings on the following directories: Yelp, Localeze, TomTom (Tele Atlas), InfoUSA, and Acxiom.
Each of these business listings is free to claim, but will require some basic verification and optimization. But, making sure your business is present and verified on each of these directories will ensure that you show up in Apple Maps search results. Without verifying and optimizing these listings, only users that are specifically searching for your business name on Apple Maps will be able to find your listing.
The true art in each of these profiles comes from the keyword optimization you can achieve with a bit of copywriting moxie. To help you out with this process, here are some general optimization tips that you can apply not only at the Apple Maps directories, but also across your Web presence to enhance visibility.