As a small business competing against retail giants during the holiday season, you may be tempted to play the “Who can shout louder?” game. Not only is this hard on a small business’ time and budget, but it could also potentially alienate the loyal customers you’ve worked so hard to get. So, what can you do this holiday season to market your small business and get heard in spite of larger competitors? Follow the path to success on our Small Business Saturday infographic and try these five tips to promote your local offers during Small Business Saturday and the holiday season.
Create Great, Tailored Content
When developing a content marketing strategy, it’s important to understand the different platforms you are using and create quality content that is specific to your small business for each. Consumers use the Web for many different activities, and tailoring your holiday messages to each can help you stand out. For example, your messages for social media posts on Twitter should include trending hashtags, like#BlackFriday, #SmallBizSat, or #CyberMonday and should be different from your Facebook messages that ask fans to “Like,” comment or share your post. If you are leveraging seasonal online advertising or email marketing, they should contain a coupon or special offer, related imagery, and a strong, effective call to action.
Optimize Your Pages for Organic Search
Did you know that 85% of consumers have used search engines to find a local business? That means you should be doing everything you can to ensure that they can find you when they search for holiday deals. By optimizing content on your website, blog, and social media profiles to show up in local search results, you can improve your rank and make it easier for holiday shoppers to find your business. Also, optimize your local listings like Google+ Local and Yelp by making sure that your basic information – phone number, address, hours of operation, and business description – is accurate and updated to reflect special holiday hours and holiday-related products or services, images, videos, and promotions.