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How To: Create and Use YouTube Video Content on your Website

Last updated 5 years ago

Creating videos is a popular alternative to writing long-form articles when it comes to featuring your products and services online. Short videos are especially effective for conveying a brief message and have been shown to increase the amount of time customers will spend on your website. Plus, creating a branded YouTube channel with videos optimized for search engines can be a great boost for your organic ranking and provides you with engaging content to share with visitors to your business website. But if creating and uploading quality videos seems overwhelming to you, try these easy and effective ways to get the most out of video as part of your online marketing.

Don’t be Afraid of Your Smartphone
Our Smartphones help us to do many things, from finding a local restaurant to sharing updates with our social networks. So, why not use one to make a video for your business? On most Smartphones today, you can record your video and directly upload it to your YouTube channel. When filming your video, make sure you shoot it horizontally, since vertical videos don’t translate well on YouTube. You can also purchase hardware, like a tripod or microphone, to improve the quality of your video. And remember,  the shorter your video, the better for your audience; in fact, 85% of people will complete a 30-second video clip, while only 50% will complete a video ranging from 2 to 10 minutes. This can also significantly help your video ranking in YouTube search, as YouTube now ranks videos based on their watch time instead of view count.

Tell Potential Customers Who You Are

When first researching a business, potential customers want to know what your business does and how it applies to their needs or wants. What better way to get personal with your current and potential customers than with a video that explains your business and why it’s different from the competition. In fact, one survey reported that 9 out of 10 respondents said that they would watch a video if it contained product information or a demonstration. Plus, filming videos like customer reviews can also demonstrate the value you provide to real people, and show that your business is transparent.


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