You may be a social media-savvy business owner who logs in to your social media accounts regularly, or a social media newbie who panics over every status update. In either case, you are taking steps to boost your Web presence, and that’s going to take some practice. So in order to minimize major social media mistakes, here are a few quick “dos” and “don’ts” to make sure your social media profiles show the best side of your business.
Don’t: Brand Inconsistently Across Your Pages
We have all experienced it: you follow a brand on Facebook, but when you visit their website, it doesn’t even look like the same business. Avoid this error by consistently branding your business across your entire Web presence, from your logo and imagery to fonts and even the way you spell your business name. By streamlining your Web presence, you not only ensure a smooth user experience but also present a professional identity online. Make sure you are using a consistent business name, logo, address, colors, and message on all your assets, not just on your your social media profiles, but also on directory listings, online advertising, landing pages, your business website, and your blog to establish your brand online.
Do: Know Your Audience
When it comes to publishing content on social media, it’s critical to know your audience and the type of content they prefer on each channel. What conversations are they having? What are they looking for from your business? Chances are you have some of the same followers on Facebook and on Twitter, so cross-posting the same content may not be effective for engaging both audiences, so think twice before you “spam” the same content on every one of your social media accounts. Also, keep in mind the preferred content type and limitations of each platform; for instance, a long post on Facebook would not work in the 140-character limit of Twitter.