In April, Google updated their algorithm with the now infamous Penguin release. The follow-up to Google’s 2011 update, Panda, Penguin was a shock wave that changed how pages rank in Google in a dramatic fashion. The update has caused quite a stir for search engine optimization (SEO) experts who have had to work night and day to figure out what works and what doesn’t under these new algorithm changes.
With these changes to Google and other search engines, one thing is clear: building a solid Web presence is critical to get found on search engines. One way to help build your Web presence is to create and optimize your social media pages to rank on the search engine results page. Here are a few Web Presence Optimization tips the experts swear by.