You want more customers. A conversion-optimized landing page can help you get them.
Your potential customers come to your site after seeing your marketing or advertising. When they get to your landing page, you have less than 10 seconds to convince them to do business with you.
That’s why your landing page must make it as easy as possible for a prospect to convert, or take a specific action, such as calling, emailing, or submitting a form.
Think of your landing page as a map to your business. You want to give a prospect a specific destination, clear directions, and a quick route that’s free of roadblocks. That’s why having a conversion-friendly landing page is so critical to your business – to provide the most direct, easy-to-follow path for a consumer to do business with you.
In this ebook, we cover 10 essential landing page tips to help you boost conversions on your website. And, we provide case studies from two ReachLocal clients who have made these changes and dramatically improved their conversions.