Posted by Andrej Urek on May 17, 2012 on OnlineMarketingBoss.com
New algorithm update is here and it`s called ‘The Penguin’. Sounds cute right! But if you don`t know what it is all about, you can lose a lot of your traffic.
1. Stop spending money on SEO!
I see a lot of online entrepreneurs spending money on search engine optimization (SEO). That means that they are probably buying backlinks. These are now viewed as low quality. Google does not find this to be natural. They want you to create quality fresh content that your readers will share through different social media. That is how your content will gain value. The most important social media sharing platform is now Google plus, so make sure you link your stuff on it. This will also create a good user experience and ‘the big G’ is all about that.
2. Over optimized sites will get slapped!
Websites that are over optimized are going to get penalized. Stuffing to many keywords in your content is going to make your website look spammy. This does not provide a lot of value to your visitor neither does it create a good user experience. Ezinearticles have a very good rule about this. Use maximum of two keywords per hundred words and you should be fine. Your website needs to look natural. Panda was all about quality, penguin is all about penalizing over optimized sites.
3. Get rid of irrelevant stuff on your website.66, 63); font-family: 'Droid Sans', Arial, sans-serif; text-align: left; "> Relevant and fresh content is not enough. Remove all irrelevant links and ads from your website. Don`t display to many links, because tan your site will not look natural and valuable to the user.
My advice would be to write a good strong headline and focus on creating quality content. I suggest you watch the video below, where I am trying to explain all this mess.
Read the full article HERE