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Search Advertising: What Is Quality Score and Why Does it Matter?

Last updated 5 years ago

If you’re running a search engine advertising (pay per click) campaign, chances are you’ve heard the phrase “quality score”. But like many small business owners, you may be wondering what quality score is, and what exactly it means to your search engine advertising campaign.  Quality score is an important factor that affects your search advertising, so here are a few things you need to know about it.

What is Quality Score?...

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